Roadside advertising provides enormous opportunities to advertise to people when they’re transporting themselves from one place to another. Today’s roadside formats provide opportunities on phone boxes, bus stops (adshell) and 6 sheets to name but a few. Today’s commuter is out and about more than ever and with many of these sites being illuminated no matter night or day you can capture their attention. OOH International have formed partnerships with many media owners enabling you to target numerous sites throughout the UK. You can specify campaigns in postal code areas and this will assist in targeting your specific market audience.
With well over 60 million people on the move in the UK it would be impossible not to notice roadside advertising. This is one of the most important fields in outdoor advertising and many advertisers consider these formats an integral part of their outdoor budget.