Advertise with Out Of Home International across The Mall, located in the Bedfordshire town of Luton and targeting a fortnightly footfall of around 600,000.
The Mall boasts a total of 130 shops, including high street favourites such as Debenhams, Marks and Spencer, River Island and Boots. Just a three minute walk from Luton station,The Mall is visited at least once a month by 95% of its audience, with shoppers remaining in the centre for an average of 66 minutes.
58% of visitors come from the ABC1 social segment, with 61% of The Mall’s audience lying within the 16-44 age range.
Advertising formats at The Mall include large format billboards, lift doors, mall 6 sheets, light boxes and restroom panels, with the opportunity to target audiences both internally and externally.
As urbanites travel through this heavily accessed retail environment, your brand could also be seen on ten second digital slots, with digital screens presenting the opportunity to integrate social media content and viewer interactivity.