Based in the north-west town of Warrington, Bentleys Motor Group have appointed the guidance of Out Of Home International to implement a local outdoor advertising campaign for their range of Citroen vehicles. The promotional media will feature on 48 sheet billboards and bus rears, situated in Warrington itself and the surrounding areas of Northwich, Widnes, Runcorn and Winsford.
A translucent pattern begins on the right hand side of the advert which integrates the Citroen DS3 logo, fading across to a white background upon which to place the high-quality image of a deep red Citroen DS3 DStyle Plus. The slogan ‘Look what you could be driving…’ targets drivers through temptation, surrounded by pricing offers and both online and geographical contact addresses. Another version infuses the backdrop with a coral blue and replaces the Citroen with a new Toyota Auris.
Bentleys Motor Group serves both business users and individuals in the Cheshire region, offering a selection of used and new Toyota and Citroen cars. Their partnerships with these two global car manufacturers have been established for a combined total of 50 years, generating an instant sense of reputability. With specially trained sales and servicing teams, Bentleys Motor Group endeavour to offer professional and practical services within an affluent section of the UK.
Out Of Home International have the necessary industry expertise to be able to provide a versatile solution to any marketing brief, thus allowing Bentleys Motor Group the opportunity to select the best strategy to suit their objectives. 48-sheet billboards have a high visibility range, allowing drivers the chance to consume information from a distance. Bus rears provide an additional advertising reinforcement, as they will directly target relevant onlookers as they follow the bus from their driving seat.