Out of Home International will direct Londoners towards the city’s fashion-filled Brands Store, with a 12-week advertising initiative launching on the 21st October.
Lift escalator panels will be implemented at Covent Garden tube station, ensuring that London Underground passengers are fully aware that the area’s “best outlet” is moments away.
A vibrant lime green backdrop presents the advert, with the Brands Store logo conspicuously featured along the top. A succinct map allows tube users to easily navigate themselves to 76 Neal Street, enticed by a list of names such as Prada, Armani and D&G along with the promise of “deals starting from 50% off”.
Located amidst the buzz of Covent Garden’s retail area and on the fringes of the infamous Seven Dials junction, Brands Store presents a tempting array of designer labels at “crazy prices”. By targeting passengers across the London Underground, Brands Store will reach audiences entering the shopping haven and who are already prepared to spend.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“Lift escalator panels target every single person as they enter and exit the tube, meaning that Brands Store will be at the forefront of every shopper’s mind-set as they leave the station.”