Out Of Home International have arranged a diverse outdoor advertising campaign for North Yorkshire’s Newby Hall and Gardens, organising the circulation of branded car park tickets in the Leeds area. The tickets will be released across the region for 12 weeks, covering the approach to Newby Hall and Gardens’ 2013 seasonal opening on March 29th, and continuing promotion through into summer.
Photographic content dominates the advert, presenting an overview of Newby Hall and Gardens’ offerings – from scenic gardens to the Hall’s majestic exterior and a miniature railway. The campaign gifts holders with a £5 off promotion for family tickets, publicising the destination as an activity which can be enjoyed by a breadth of visitors. The Hall’s address and website is printed below, allowing ease of communication; with additional information that it is situated “just 10 minutes from the A1 J48” as a device to attract nearby custom.
Newby Hall and Gardens presents a variety of cultural contributions, located within 25 acres of award-winning gardens featuring rare plants and some of Europe’s largest double herbaceous borders. The grounds have been designed for both adults and children, offering both picturesque beauty and an Adventure Garden for Children. In addition to the serene exterior, Newby Hall and Gardens contains its renowned Miniature Railway, along with permanent and rotating art exhibitions along with the opportunity to explore the 17th century Grade 1 listed Hall itself.
Out Of Home International guarantee the provision of a dedicated outdoor advertising service for campaigns of any scale, drawing on their extensive experience in order to achieve the most effective marketing strategy. Car parking tickets offer Newby Hall and Gardens a creative solution for a local tourism campaign, enabling them to target a relevant audience and attract regional visitors due to geographical convenience.