Out of Home International are working to facilitate a local advertising campaign for the summer music event Party on the Pitch. Taking place on the 28th June at Milnrow Cricket Club in North Manchester, Party on the Pitch is a family occasion aimed at the surrounding regions of Manchester. A 48 sheet billboard campaign will generate brand awareness, launching on the 3rd June for a 2 week period.
A backdrop of green grass supports the central artwork, with the Party on the Pitch logo featuring on the left hand side. A list of live music acts is printed in bold, white lettering on a black box, with headliners Showaddywaddy featuring at the top. Various pieces of information are spread across the canvas inside orange stamps, such as ticket prices and contact details. The venue and date are clearly displayed beneath the event logo, and the advert reminds onlookers of the newly opened tram link from Manchester towards Milnrow.
Offering half price tickets to under 14s and with free entry for under 4s, Party on the Pitch secures its position as a local family event. Early bird tickets are priced £5 below the £25 face value and £2.50 off for under 14s, giving the residents of Greater Manchester an incentive to experience the event. A combination of tribute bands and established musical artists will be present, with businesses offered the chance to maximise on local custom by operating a stall.
With a team of dedicated specialists, Out of Home International offer fully accountable and professional marketing solutions tailored to any budget. The 48 sheet billboard format is able to generate high-impact exposure for party on the Pitch, ensuring that a relevant audience is targeted in a short space of time. Offering long-range visibility and engaging with everybody from drivers to pedestrians, this media platform is an ideal method of promoting Party on the Pitch across a broad and geographically relevant sector.