Out of Home International has coordinated an outdoor initiative for Epsom Orthodontics, taking a dual format approach in order to spread the brand locally.
From the 23rd September, Epsom Orthodontics will have a 26-week presence across local buses, with 4 sheet billboards displayed at Epsom station for 10 weeks.
Raising the profile for the clinic’s Damon Clear, Invisalign and Incognito braces, the advert uses photographic images along with the strapline ‘discover different ways to wear braces’. The company website is printed along the base, endorsed by both product logos.
The specialist Epsom Orthodontist practice specialises in all types of orthodontic dentistry, ranging from junior to adult braces. The, Damon Clear, Incognito and Invisalign products are designed to offer inconspicuous teeth straightening solutions, meaning that teenagers and adults can continue treatment without worrying about their appearance.
By utilising both 4 sheet billboards and bus rears, Epsom Orthodontics will transport their brand across regularly frequented public areas, reaching those in the immediate vicinity of the practice in addition to those visiting from nearby towns.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“Bus rear advertising and 4 sheet billboards are both able to permeate the local community thanks to their high-frequency exposure across busy public transit hubs, effectively generating attention for Epsom Orthodontics across a relevant regional audience.”