Out of Home International have been appointed by NHS Nottingham City Clinical Commissioning Group to plan a 52-week outdoor advertising campaign which promotes their local NHS Walk-In Centre. Following up from their December marketing strategy, the group continues to raise public awareness for the variety of services offered by the NHS, this time opting for the format of 6-sheet billboards.
Adopting a golden yellow background, the advert uses bold, black typography in order to provide high-impact public coverage. The words ‘Did you know?’ introduce a wealth of help offered at the Walk-In Centre, such as ‘simple eye problems’ and ‘stop smoking advice’. A contact telephone number facilitates public interest, with the advert placed in close proximity to the centre in order to elevate its presence locally.