Wigan-based Volkswagen dealer, Corkhills, have enlisted Out of Home International to implement a brand elevation solution across the outdoor advertising landscape, informing the public of their office renovation. 48 sheet billboards will be present in the town of Wigan, adopting a staggered marketing structure that commences on the 3rd June and then returns on the 17th.
The artwork comprises several photographic images of Volkswagen cars positioned in the Corkills showroom, accompanied by the recognisable Volkswagen logo. A strapline reads ‘To give you the service you expect, we’re not moving, but we are improving’, promoting the complete rebuild of the Corkills premises.
As leaders of the outdoor advertising landscape, Out of Home International are able to provide a strategic marketing plan that effectively fulfils the Corkhills brief. The 48 sheet billboard format facilitates high-impact exposure with long-range visibility, successfully offering coverage across the public spectrum of drivers, pedestrians, cyclists and passengers.