West Midlands based Halesowen College are running an outdoor advertising campaign with Out Of Home International, implementing 48 sheet and 6 sheet billboards to raise awareness of their 26th January open day. The promotional billboards will feature in the Halesowen locality, thus successfully targeting potential students in the approach to the college’s first open day of 2013.
Featuring a photographic background of smiling students, the advert uses textual communication as its focal strength. ‘Halesowen College open day’ takes a superior position at the top of the promotional space, in uppercase purple lettering capable of quickly connecting with a relevant onlooker. Subsequent informative devices populate the advertisement, with the event’s date and time and the Halesowen College web address.
Just a 20-minute drive from the country’s second highest populated city of Birmingham, Halesowen College provides an educational transition between secondary school and university. The college values its six key principles of commitment, learning, partnership, respect, standards and trust, and takes pride in a 98.6% overall pass rate. It also holds the additional benefit of a free bus service for local students, running in the morning, evening and across lunch.
Out Of Home International specialises in the out of home advertising sector, offering a skilled and dedicated service to plan, manage and implement outdoor campaigns. With thorough knowledge of the marketing landscape, OOH International has the expertise required to carefully achieve the promotional objectives of Halesowen College, ensuring that their target audience is reached. With a permanent communal position, billboard advertising offers a high-visibility option to target a geographical area. For Halesowen College, the implementation of this format allows a relevant location to have access to their advert on a public level, which subsequently eliminates advertising wastage.