Out Of Home International are heading an advertising strategy for the Oxford Brookes University School of Law, promoting their 2013 open days in preparation for a forthcoming student intake. Running for 8 weeks through December and January, the multi-format outdoor campaign will be present on rail and taxi transport in Oxford. The advert alerts potential students to upcoming open days from January to June, using the outdoors as an effective medium to reach the surrounding public. Set in a historic student city, Oxford Brookes is one of the UK’s leading modern universities and enjoys an international reputation for teaching excellence and innovation as well as strong links with business and industry. More information is available on the Oxford Brookes website.
Assuming a mix of vibrant fuschia, demure grey and golden yellow, the advert is structurally arranged something akin to a modernised Mondrian painting. With defined boxes arranged within both the rectangular poster and taxi-shaped formats, Oxford Brookes communicates a clearly organised message to the passing public. Drawing in onlookers with the bold, white proposition of unlocking a career in law, the graphic communicates useful promotional information in addition to contact and open day details.
Tracing back as far as 1865, Oxford Brookes University has 4 faculties spread across 4 campuses. Incorporated within Humanities and Social Sciences, the Law School offers a range of educational opportunities – from full to part time study, single and combined honours, professional training and work-based learning programmes.
Adept in rail and taxi advertising, Out Of Home International have the capability to skilfully support Oxford Brookes University through their campaign. Working with an agency experienced in outdoor advertising, the University is thus able to benefit from specialist knowledge of publicity methods which will ensure categorical efficiency. Positioned in Oxford locations, the campaign is able to reach target audiences whilst also being accessible to surrounding commuters and visitors due to its position in the domain of public transport.
Head of the School of Law, Professor Meryll Dean: “The Oxford Brookes School of Law has an international reputation for teaching and research, but this campaign has been developed to raise awareness of our professional law programmes in the Oxfordshire region. With growing numbers of students choosing to study closer to home, we want to make local students, parents and paralegals aware of the excellent legal training and career development opportunities available on their doorstep.”