The UK Oracle User Group are targeting London’s business district with an outdoor campaign by Out of Home International, generating brand awareness for their UKOUG Applications Conference 2013.
A combination of 4 sheet and 12 sheet billboards will launch on the 9th September, establishing a presence at Liverpool Street and Moorgate London Underground stations and remaining in place for 4 weeks.
A black background allows a colourful network of lines to illustrate the strapline “let us help you plan your applications journey”, with final destinations such as “executive”, “PeopleSoft” and “CRM”. A #mindtheAPP hashtag and interactive QR code encourage social media and online engagement, supported by a web address printed along the base.
Over 30 years old, the UK Oracle User Group hosts over 80 annual events for in excess of 8500 members, working to inform users and also influence Oracle technology developments. The combination of 4 sheet and 12 sheet billboards on the London Underground will provide effective coverage in a relevant business hub of the city, with 4 sheets generating high-frequency exposure alongside the larger, striking 12 sheet format.
CEO of Out of Home International’s parent company Media Agency Group, Lee Dentith, said:
“By advertising at Liverpool Street and Moorgate stations, the UK Oracle User Group will access some of the city’s leading business professionals, with the chosen formats forcing the brand into the eyesight of commuters.”