Out of Home International have been appointed to facilitate an outdoor advertising solution for The Wells Free School, which opens for the 2013 academic year in the South East town of Tunbridge Wells.
From the 3rd June, a 48 sheet billboard campaign will create a presence for the school throughout the area, running for a total of 2 weeks.
The advert is largely comprised of a photographic image that displays five young children exploring the countryside in yellow school uniforms. Adjacent to the picture is the school logo, underscored by the strapline ‘opening on Mount Ephraim September 2013’. Subsequent text informs parents that there are ‘some Year 1 and Year 2 places available for September’, with a website printed beneath for further information.
Out of Home International hold a wealth of experience in the educational sector, enabling them to effectively construct a marketing plan for The Wells Free School.
Regional coverage ensures that relevant audiences are targeted, subsequently eliminating advertising wastage, using the 48 sheet platform to attract the attention of onlookers. This billboard format delivers high-impact promotional exposure, offering an extended dwell time due to its long-range visibility.