Out of Home International will launch an advertising campaign for Bizspace to promote Letchworth’s new office alternative at The Work Lounge, designed for the likes of freelancers and small businesses. 4 sheet billboards will be present at Letchworth station from the 26th August, covering the footbridge and entrance for a total of 12 weeks.
Adhering to a contemporary purple and orange colour palette, the artwork displays a sample section of The Work Lounge, with a headline communicating the area as ‘a brilliant co-working space new to Letchworth’. The Bizspace logo rests at the base, along with a contact telephone number and address.
Fitted with high speed wi-fi and built to accommodate 50 workers, The Work Lounge is the ideal solution for those without the need for a contracted office space – such as home workers and business start-ups.
Through the invaluable medium of outdoor advertising, Bizspace are able to effectively refine their campaign to target relevant audiences, using widely accessed sites at Letchworth station. Just a ten minute walk from The Work Lounge, Letchworth station serves over 1.4 million annual passengers, allowing the 4 sheet billboards to offer high-frequency exposure across a local area.