Out of Home International, part of Media Agency Group, is working alongside tourist board Visit Madrid and airline Iberia Express on a new digital out of home advertising campaign across the UK.
The advertisements have been showcasing the beauty and tourist offering of Madrid in key locations across the country.
Media Agency Group’s Managing Director, John Kehoe, made the following comment:
“The travel and tourism market is incredibly competitive, so it was important for this campaign to target potential flyers in order to generate real results for Visit Madrid. The stand-out digital ads were able to reach a relevant demographic in some high-footfall locations. It’s a campaign we’re all very proud of and it was a pleasure to bring Madrid to the streets of the UK in style.”
For the full story, head to the Media Agency Group website:
http://www.mediaagencygroup.com/media-agency-group-news/news-press-releases/madrid-targets-uk-new-ad-campaign-20161010/10009